Kotler, Philip

Kotler, Philip

Is the S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus) at the Kellogg School of Management, Northwestern University. He published more than 90 books and 170 articles in leading journals. He won The "Leader in Marketing Thought" AMA award 1975; The 2021 Lifetime Achievement Award from Thinkers 50; The 2022 "#1 Guru in Management" award; and "Legends in Marketing" award. He received 22 honorary doctoral degrees from abroad.

Libros de Kotler, Philip

1 libro

Comunicación

Strategic Marketing for Higher Education - Where Value-Dominant Innovation drives Strategy and Performance

Con Rivera, Reynaldo, Kumar, V. y Oliveira, Alandeom

ISBN 978-950-893-987-6

Strategic Marketing for Higher Education offers an innovative roadmap for transforming higher education institutions through purpose-driven branding, foresight, innovation, stakeholder engagement, and data-driven strategies. Drawing on international case studies, the book integrates humanistic marketing and Value-Domin ...

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