Rivera, Reynaldo

Holding the position of Full Professor at Universidad Austral (Argentina), he also serves as a consultant and social entrepreneur at Fundación InterMedia (Rome – Buenos Aires). His expertise spans marketing and innovation, backed by a strong track record of designing and leading large-scale international research initiatives. His published work focuses on innovation adoption, social marketing, consumer behavior, and the relationship between science and society. Additionally, he has driven academic program design and project management for institutions across Europe, Latin America, Africa, and Asia.