Kumar, V.

(VK) is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Busi­ness, Brock University, ON, Canada. VK, recognized as a Legend in Marketing, has held/holds several Distinguished Endowed Faculty Positions in the U.S., and Distinguished Fellowships across univer­sities worldwide, including the , HUST, Wuhan, China; and the , Texas A&M University, USA. Professor Kumar has published over 350 papers in scholarly journals and over 35 books; received over 25 Lifetime Achievement Awards; and over 25 Research and Teaching Excellence Awards.